Responsive Websites are not just for mobile devices…
Everyone knows that the internet has gone mobile but what many haven’t realized is that screens are not only getting smaller but they are getting bigger too. The old standard site now has enormous margins on each side when viewed on newer high resolution screens. The New Standard, Responsive layout, treats your content like water. Meaning it will fill the space it is given appropriately.
What is Responsive Website Design?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
Are there real benefits?
Your website can look amazing on all devices, not just a few. With responsive code, the screen size of the viewer dictates how the content is displayed, so your visitors will always see your website as you intended.
Your content is what you want your visitors to have easy access to. Responsive design makes it easy for viewers to access exactly what they are looking for on all of their devices. Which essentially expands the time in a day that your websites gets hits because they won’t have to be at a desktop to enjoy it. They can visit from anywhere, at anytime because your site is no longer in their office. It’s in their pocket!
In the long run having one site versus two (desktop & mobile versions) is cheaper and easier.
With majority search market share, when Google speaks, we need to listen. Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Google is now placing great emphasis on user-experience as a ranking factor, this is essential to take into account with regards to SEO.
Much Easier to Manage
Having a separate desktop and mobile site requires requires twice the maintenance, 2 hosting plans in some cases, and 2 separate SEO strategies.